SFEA Articles

Picture this: You’ve spent months planning the perfect festival. The lineup is stellar, the food vendors are top-notch, and you’ve even secured that elusive headliner everyone’s been raving about. But come event day, your attendance numbers are… disappointing. Sound familiar? If so, you might be overlooking a crucial element of modern event planning: digital discoverability.

Synthetic Ice Rinks have become wildly popular at festivals, parks, malls, resorts, clubs, and backyards. But why? And what exactly is synthetic ice?

Event planners understand the importance of engagement, which they harness by providing their guests with a unique and memorable experience, including variety in their attractions, activities, performers, and fair foods. When planning your next event, consider...

Imposter syndrome is a psychological phenomenon that affects many professionals, including event planners. It is characterized by feelings of inadequacy and self-doubt, even in the face of evidence to the contrary. Essentially, it is the belief that one is a fraud,...

A new technology has arrived in town, and it is revolutionizing many aspects of the way we work. It's name is Chat GPT, and it is an AI chat bot that can work wonders with anything language-based. But what can it do for event planners? As an AI language model, Chat...

Everyone, everywhere, in every industry, is really starting to feel the crunch of understaffing combined with returning consumption. As the COVID situation improves and restrictions lift, we’re trying to make up for lost time. We have more to do with fewer people to do it all. And the days just stubbornly won’t get any longer, no matter how many times we ask. So, how do you prioritize your ever-growing task list when everything seems like a priority?