At SFEA, our mission is to advance the events industry — and those leading, crafting, and supporting it — through education and open idea sharing.  We encourage creativity and curiosity, and we know that both help us to be the best versions of ourselves and to create the best experiences for the attendees entrusted to our care. To that end, we present here a collected compendium of knowledge and information designed to help teams and individuals, employees and employers, old hands and new entrants, planners and vendors run better departments and businesses, and create better events.

 Because ideas propel us forward.