Sunday February 23

2:00pm-4:00pm- SFEA Board Meeting

3:30pm-5:30pm- Trade Show Vendor Load-in

6:30pm-7:30pm- New Member & First Timer Reception

8:00pm-10:00pm- Hospitality Suite- Welcome Gathering

Monday February 24

8:00am- Registration- Registration Desk

8:30am- Trade Show Opens- Shoals Atrium

9:00am-9:30am- Welcome, SFEA Board Introduction, Overview, Housekeeping Items

9:30am-10:15am- Opening Keynote Speaker Rob Clark

10:15am-10:30am- Break

10:30-12:00pm- Showcase Load-in and Sound Check

10:30am-12:30pm- Roundtable Discussions:

Butch Helton City of Pigeon Forge Special Events- Rebranding Your Existing Event
Amy Doherty City of Suwanee- Fun Unique Ideas to Add to Your Festival
Brad Thompson and Camille Noe City of Martin- Social Media 101
Nancy Kring-Rowan and Martin Lane- All the Right Moves-Best Festivals Over & Under 75k 2019 Winners
Kristin Edwards-It’s All About the Children- 2019 Children’s Award Winner
Jill Miller- Award Winning Marketing Campaigns- 2019 Award Winner
Robbie Davis and Lindsey Shaffer City of Greer- How to Get and Keep Sponsors
Austin Walker- It’s All About the Print- 2019 Award Winner
Stephen Moore- Situational Awareness- The Buzzword of 2020

12:30pm-12:45pm- Break

12:45pm-1:45pm- Lunch and Showcase Act,Greetings & Vendor Introductions

1:15pm-3:15pm- Evening Showcase Load-in and Sound Check

1:45pm-2:00pm- Break

2:00pm-3:00pm- Breakout Sessions

Homeland Security- Is Your Plan Secure?
Ryan Kintz of Afton Tickets- Monetizing Your Ticketing System- Turn Ticketing Into a Profit Center Instead of a Headache
James Woods of Pyro Shows – Fireworks 101- Permits, Logistics and Wow!

3:00pm-3:15pm- Break

3:15pm-4:15 pm- Repeat of Breakout Sessions- attend a session that you missed earlier

Homeland Security- Is Your Plan Secure?
Ryan Kintz of Afton Tickets- Monetizing Your Ticketing System- Turn Ticketing Into a Profit Center Instead of a Headache
James Woods of Pyro Shows – Fireworks 101- Permits, Logistics and Wow!

4:15pm-5:30pm- Break

5:30pm-6:30pm-Cocktail Hour

6:30pm-9:00pm- Dinner & Showcase

9:00pm-10:00pm-Glow After Party- Wear White!

10:00pm-11:30pm- Hospitality Suite

Tuesday February 25

8:30am- Registration

8:30am- Trade Show Opens

EVENT T-SHIRT DAY- Proudly wear your event shirts

8:30am-9:00am- Welcome & Speaker Introductions

9:00am-9:45am- Speakers Muscle Shoals Recordings and Suzanne Moon of Southeast Tourism Society

9:30pm-11:30pm- Showcase Load-in and Sound Check

9:45am-10:00am- Break

10:00am-11:00am- Breakout Sessions

Eventeny- Marketing Your Event to the Next Generation
Matt Tunstall- The Digital Marketing Revolution That’s Changing the Face of Events
Laurie Rowe of Laurie Rowe Communications- Writing Dynamic Press Releases

11:00am-11:15am Break

11:15am-12:15pm- Breakout Sessions

Eventeny- Marketing Your Event to the Next Generation
Matt Tunstall-The Digital Marketing Revolution That’s Changing the Face of Events
Laurie Rowe of Laurie Rowe Communications- Writing Dynamic Press Releases

12:15pm-1:00pm- Break

12:30pm-1:30pm- Lunch & Showcase- announcements

1:30pm- 2:00pm- Break

2:00pm-4pm- Round Table Discussions-

Laurie Rowe-Laurie Rowe Communications- Everything You Ever Wanted to Know About PR
Amy Doherty City of Suwanee- Fun Unique Ideas to Add to Your Festival
Brad Thompson and Camille Noe City of Martin- Social Media 101
Nancy Kring-Rowan and Martin Lane-All the Right Moves- Best Festivals over & Under 75k 2019 Winners
Kristin Edwards- It’s All About the Children- 2019 Award Winner
Jill Miller- Award Winning Marketing Campaigns- 2019 Award Winner
Robbie Davis and Lindsey Shaffer City of Greer- How to Get and Keep Sponsors
Shatterproof Media- Event Photography and Capturing Data
Stephanie McIntyre- Creating Award Winning Video- 2019 Award Winner

4:00pm- Around Town- On Your Own

6:00pm- Cash Bar and Silent Auction Begins

7:00pm- Welcome- Kaleidoscope Awards Dinner- Shoals C

9:30pm- J&M Fireworks Presents Fireworks at the Shoals Ampitheatre

10:00pm- Hospitality Suite Opens After Fireworks