Sunday February 23

2:00pm-4:00pm- SFEA Board Meeting- Landrum Board Room (main hotel)

3:30pm-5:30pm- Trade Show Vendor Load-in

6:30pm-7:30pm- New Member & First Timer Reception- Roosevelt Room (main hotel)

8:00pm-10:00pm- Hospitality Suite- Welcome Gathering- Governors Suite

Monday February 24

8:00am- Registration- Registration Desk- Shoals Atrium

8:30am- Trade Show Opens- Shoals Atrium

MONDAY IS T-SHIRT DAY! WEAR YOUR SHIRTS PROUDLY REPRESENTING YOUR ORGANIZATION

9:00am-9:30am- Welcome, SFEA Board Introduction, Overview, Housekeeping Items- Shoals C

9:30am-10:15am- Opening Keynote Speaker Rob Clark- Shoals C

10:15am-10:30am- Break

10:30-12:00pm- Showcase Load-in and Sound Check- Singing River Room

10:30am-12:30pm- Roundtable Discussions: Shoals E

Butch Helton City of Pigeon Forge Special Events- Rebranding Your Existing Event
Amy Doherty City of Suwanee- Fun Unique Ideas to Add to Your Festival
Brad Thompson and Camille Noe City of Martin- Social Media 101
Nancy Kring-Rowan and Martin Lane- All the Right Moves-Best Festivals Over & Under 75k 2019 Winners
Kristin Edwards-It’s All About the Children- 2019 Children’s Award Winner
Jill Miller- Award Winning Marketing Campaigns- 2019 Award Winner
Robbie Davis and Lindsey Shaffer City of Greer- How to Get and Keep Sponsors
Austin Hough- It’s All About the Print- 2019 Award Winner
Stephen Moore- Situational Awareness- The Buzzword of 2020

12:30pm-12:45pm- Break

12:45pm-1:45pm- Lunch and Showcase Act,Greetings & Vendor Introductions- Shoals C

1:15pm-3:15pm- Evening Showcase Load-in and Sound Check- Singing River Room

1:45pm-2:00pm- Break

2:00pm-3:00pm- Breakout Sessions

Homeland Security- Is Your Plan Secure? Florence
Ryan Kintz of Afton Tickets- Monetizing Your Ticketing System-Turn Ticketing Into a Profit Center Instead of a Headache- Muscle Shoals
James Woods of Pyro Shows – Fireworks 101- Permits, Logistics and Wow! Shoals D

3:00pm-3:15pm- Break

3:15pm-4:15 pm- Repeat of Breakout Sessions- attend a session that you missed earlier

Homeland Security- Is Your Plan Secure? Florence
Ryan Kintz of Afton Tickets- Monetizing Your Ticketing System-Turn Ticketing Into a Profit Center Instead of a Headache- Muscle Shoals
James Woods of Pyro Shows – Fireworks 101- Permits, Logistics and Wow! Shoals D

4:15pm-5:30pm- Break

5:30pm-6:30pm-Cocktail Hour

6:30pm-9:00pm- Dinner & Showcase- Singing River Room

9:00pm-10:00pm-Glow After Party- Wear White!

10:00pm-11:30pm- Hospitality Suite- The Governors Room

Tuesday February 25

8:30am- Registration- Registration desk-Shoals Atrium

8:30am- Trade Show Opens

8:30am-9:00am- Welcome & Speaker Introductions- Shoals C

9:00am-9:45am- Speakers Muscle Shoals Recordings and Suzanne Moon of Southeast Tourism Society

9:30pm-11:30pm- Showcase Load-in and Sound Check- Shoals C

9:45am-10:00am- Break

10:00am-11:00am- Breakout Sessions

Eventeny- Marketing Your Event to the Next Generation- Florence
Matt Tunstall- The Digital Marketing Revolution That’s Changing the Face of Events- Muscle Shoals
Laurie Rowe of Laurie Rowe Communications- Writing Dynamic Press Releases- Shoals D

11:00am-11:15am Break

11:15am-12:15pm- Breakout Sessions

Eventeny- Marketing Your Event to the Next Generation-Florence
Matt Tunstall-The Digital Marketing Revolution That’s Changing the Face of Events- Muscle Shoals
Laurie Rowe of Laurie Rowe Communications- Writing Dynamic Press Releases- Shoals D

12:15pm-1:00pm- Break

12:30pm-1:30pm- Lunch & Showcase- announcements- Shoals C

1:30pm- 2:00pm- Break

2:00pm-4pm- Round Table Discussions- Shoals E

Laurie Rowe-Laurie Rowe Communications- Everything You Ever Wanted to Know About PR
Amy Doherty City of Suwanee- Fun Unique Ideas to Add to Your Festival
Brad Thompson and Camille Noe City of Martin- Social Media 101
Nancy Kring-Rowan and Martin Lane-All the Right Moves- Best Festivals over & Under 75k 2019 Winners
Kristin Edwards- It’s All About the Children- 2019 Award Winner
Jill Miller- Award Winning Marketing Campaigns- 2019 Award Winner
Robbie Davis and Lindsey Shaffer City of Greer- How to Get and Keep Sponsors
Shatterproof Media- Event Photography and Capturing Data
Stephanie McIntyre- Creating Award Winning Video- 2019 Award Winner

4:00pm- Around Town- On Your Own

6:00pm- Cash Bar and Silent Auction Begins

7:00pm- Welcome- Kaleidoscope Awards Dinner- Shoals C

9:30pm- J&M Fireworks Presents Fireworks at the Shoals Ampitheatre