Best TV AD or PSA

Please describe the event in detail, what the purpose was, and how your TV AD or PSA relates to the budget. This is worth 30% of your score. You are limited to 3000 characters.
Was the project done internally? Were outside resources used? Was this budgeted or traded? How much did it cost to produce?
Please share anything else that you think the judges should hear about your TV AD or PSA. You are limited to 1500 characters.