Best Social Media Other

This can be any social media platform other than Facebook, Twitter or Instagram. We are looking for creative and new ideas.
This is worth 50% of your score.
This is worth 40% of your score. You will be limited to 3000 characters. Please describe your social media platform in detail. How do you utilize it? Did it impact your event? Can you measure the results? You may attach 3 screenshot images below of comments or impressive stats.
An award will be given for Best Social Media Overall. The judges will award this to the entry with the highest overall score. The more entries you have, the greater your chances of winning.
Please share anything else that you think the judges should know about your social media platform . You are limited to 1500 characters.