Best Promotional Poster

Please describe the poster and how it originated. How does it relate to the event? Was it produced internally or outsourced? This is worth 30% of your score. You are limited to 3000 characters.
Was the poster budgeted or traded? How much did it cost to produce? How many were printed? How were they distributed? This is worth 10% of your score. Please submit two attachments below that show your poster.
Please share anything else that you think the judges should hear about your poster. You are limited to 1500 characters.