Best Marketing Campaign

Please describe the event in detail. What was the purpose of the event? How does your marketing campaign relate to your event. You may submit up to 3 attachments for materials below. This might include photos, brochures, etc. This is worth 50% of your score. You are limited to 3000 characters.
Describe the budget process. Was the campaign done internally? Were outside resources used and how? Was this budgeted or traded? How much did your campaign cost to produce? Please attach budget spreadsheet.
Please share anything else that you think the judges should hear about your marketing campaign. You are limited to 1500 characters.