Best Creative Idea

Please describe in detail the history of how the creative idea came to be. How does it relate to your event? This is worth 30% of your score. You are limited to 3000 characters.
Was the creative idea initiated by a festival staff member, volunteer or attendee? If so, how? How did it impact your event? This is worth 10% of your score.
Please share anything else that you think the judges should hear about your creative idea. You are limited to 1500 characters.