Statesboro, Georgia
SFEA ONE DAY SEMINAR
Auburn, Alabama: Wednesday, June 5
9a-3pCST
Auburn Chamber of Commerce
714 E Glenn Ave
Auburn, AL 36830
Register Here
$45 SFEA Members (includes sessions & lunch)
$60 Non-Members (includes sessions & lunch)
Schedule:
9:00aCST Check-In/Morning Meet & Greet
9:30a – 10:30a Putting Together a Winning Entry
Neville Bhada, Founder & CEO of the Tourism Skills Group
Awards give our organization a public “pat on the back.” But getting that award is trickier than it seems. Style, substance, supporting materials, length of submission and more are all factors judges examine when combing through a nomination. This discussion gives you tips and guidelines on putting together a winning nomination that will minimize your costs and time, and maximize your chances of grabbing the brass ring. Bring in your old submissions so the attendees can critique them.
10:30a – 11:00a Break/Introductions
11:00a-Noon Social Media Strategies for pre and post Event Marketing
Don Crow, Founder of Verge Pipe Media and Co-Founder of Event Tatical
Does your Event or Festival have a coordinated strategy to not only promote but also create conversations with guests? This discussion will focus on using Facebook and Twitter as part of an overall guest experience strategy that uses the most popular social media platforms as a communications and marketing channel. We’ll focus mainly on pre event communications, but will also touch on how to leverage your fan base to create “brand ambassadors.” About Don Crow: Don is an experienced marketing, communications and operations entrepreneur who founded Verge Pipe Media in 2010 to help brands tell their digital story and transition into the world of social media and mobile technology. He co-founded Event Tactical earlier this year as a way to focus on the need within the Events and Festivals community to give “real time” customer service to guests.
Noon – 1:00p Lunch
1:00p-2:30p Building Events within an Event
Amy Doherty, Special Events Manager for the City of Suwanee, Ga.
How do you promote an event and engage your community? How do you utilize your volunteers so that they assist in its overall success? In this fun and creative session, we will discuss how to create “events within events” thus keeping a continued interest and excitement for your event each and every year.
2:30p-3:00p Brainstorm Bash
Did you not have quite enough time to network and talk amongst your peers at lunch? Still looking for that “A-Ha!” moment for your event? Share your hurdles, as well as your successes, knowing that you’re among industry friends and have the best audience for developing some new ideas and solutions.
Behind the Scenes:
Isle of Eight Flags Shrimp Festival
Cullman, Alabama: Tuesday, June 4
9a-3pCST
Holiday Inn Express
Cullman, Alabama
Register Online: Click Here Deadline to register is May 31.
This event is exclusively for members of the Alabama Mountain Lakes Association.
The Southeast Festivals and Events Association (SFEA) will host a One-Day Seminar on Tuesday, June 4 at the Holiday Inn Express in Cullman, Alabama. The mission of SFEA is to strengthen, educate and unify the festivals and events industry throughout the Southeast. This is a FREE seminar exclusively for members of the Alabama Mountain Lakes Association. Lunch is also provided. If you work with festivals and events, or have interest in this industry, please plan to join us on this day and see below for more details. Deadline to register is Friday, May 31st.
Schedule:
9:00aCST Check-In/Morning Meet & Greet
9:30a – 10:30a Putting Together a Winning Entry
Neville Bhada, Founder & CEO of the Tourism Skills Group
Awards give our organization a public “pat on the back.” But getting that award is trickier than it seems. Style, substance, supporting materials, length of submission and more are all factors judges examine when combing through a nomination. This discussion gives you tips and guidelines on putting together a winning nomination that will minimize your costs and time, and maximize your chances of grabbing the brass ring. Bring in your old submissions so the attendees can critique them.
10:30a – 11:00a Break/Introductions
11:00a-Noon Our Event: From the beginning…
Vicki Morese, Event Coordinator at The Alabama Chicken and Egg Festival
The Alabama Chicken and Egg Festival is organized by the Lawrence County Arts Council and made possible through the effort of more than 600 volunteers and dozens of sponsors. It is an interactive agricultural experience offering old-fashioned fun, food vendors featuring chicken entrees prepared in a variety of ways, and live entertainment on three stages by popular regional bands and local favorites. Hear more about its history and how this event continues to thrive year after year.
Noon – 1:00p Lunch
1:00p-2:30p Building Events within an Event
Amy Doherty, Special Events Manager for the City of Suwanee, Ga.
How do you promote an event and engage your community? How do you utilize your volunteers so that they assist in its overall success? In this fun and creative session, we will discuss how to create “events within events” thus keeping a continued interest and excitement for your event each and every year.
2:30p-3:00p Brainstorm Bash
Did you not have quite enough time to network and talk amongst your peers at lunch? Still looking for that “A-Ha!” moment for your event? Share your hurdles, as well as your successes, knowing that you’re among industry friends and have the best audience for developing some new ideas and solutions.
*Remember to bring your business cards as well as any brochures or postcards that you would like to share in relation to your events.